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SocialGTM in Grok

Add SocialGTM to Grok as a custom connector and your reply queue is one message away. Grok reads the drafts and the posts they answer, and works through them with you.

Connect it

  1. Go to grok.com/connectors, choose New Connector, then Custom.
  2. Paste this server URL:
    https://socialgtm.app/api/mcp
  3. Complete the authentication: log in to SocialGTM in the window that opens and choose Allow. Grok then finds the tools the server offers.
  4. Start a chat and ask for your queue.

No API key. You sign in with your SocialGTM account, and the connection works in the workspace you had open when you allowed it.

What you need

Grok on the web, with the server reachable over the public internet, which it is. On Business and Enterprise, a team admin provisions the connector in the cloud console first, then members connect.

What to ask

  • “Pull my pending SocialGTM drafts and rank them by how likely each post is to lead to a signup. Show the post and my reply for the top three.”
  • “Show me possible matches from people leaving a competitor and write replies for the two strongest.”

Checking before it approves

xAI's docs don't describe how Grok confirms a connector's tool calls. Ask it to show you the final reply text before it calls approve_draft, and read the confirmation if Grok shows one.

Business and Enterprise

A team admin sets the connector up in the cloud console before anyone on the team can use it. Each member then signs in with their own SocialGTM account.

Removing it

Open grok.com/connectors and remove the SocialGTM connector to end Grok's access.

What it can do

It reads your queue, drafts, matches and mentions, and can write, approve or reject replies, under the same reply limits and safety holds as the SocialGTM app. On X, Reddit and LinkedIn you still post each reply yourself. See everything it can do.

If it doesn’t connect

  • If the tools don't show up, open grok.com/connectors, remove the SocialGTM connector and add it again so Grok discovers the tools afresh.
  • If sign-in fails, check that you are logged in to SocialGTM in the same browser, then try again.

Setup steps follow xAI docs: Grok connectors.

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