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SocialGTM in Claude

Add SocialGTM to Claude as a custom connector and your reply queue is one message away. Claude reads your drafts and the posts they answer, rewrites the ones that need it, and approves what you say yes to.

Connect it

  1. In Claude, open Customize, then Connectors. In older versions of the app this is under Settings, then Connectors.
  2. Choose Add custom connector. Name it SocialGTM and paste this URL:
    https://socialgtm.app/api/mcp
  3. Select Connect. Log in to SocialGTM in the window that opens, check the workspace name, and choose Allow.
  4. In a chat, turn SocialGTM on from the tools menu and ask for your queue.

No API key. You sign in with your SocialGTM account, and the connection works in the workspace you had open when you allowed it.

What you need

Custom connectors work in Claude on the web, the desktop apps and Cowork, on every plan. The Free plan allows one custom connector. On Team and Enterprise, an owner adds the connector for the organization first, then each person connects their own account.

What to ask

  • “Every morning I'll ask you for my SocialGTM queue. Start now: what came in overnight?”
  • “Show me possible matches from people leaving a competitor and write replies for the two strongest.”

Approving tool calls

Claude asks before it calls a connector tool. Anthropic's advice is to choose Allow always only for tools you trust to run unsupervised. A good split: always allow the read tools (get_overview, list_drafts, get_draft, list_matches, list_mentions) and keep approve_draft and reject_draft on ask, so you see every reply before it is approved.

Research runs

During Research, Claude can call connector tools without asking again. Before you start one, turn off approve_draft and reject_draft in the chat's Search and tools menu.

Team and Enterprise

An owner adds the connector once in Organization settings, Connectors: Add, then Custom, then Web. Each member then connects from Customize, Connectors and signs in with their own ${name} account.

Removing it

Open Customize, Connectors and choose Remove from the menu next to SocialGTM. That disconnects it and ends Claude's access.

What it can do

It reads your queue, drafts, matches and mentions, and can write, approve or reject replies, under the same reply limits and safety holds as the SocialGTM app. On X, Reddit and LinkedIn you still post each reply yourself. See everything it can do.

If it doesn’t connect

  • If Claude says it couldn't connect, open the connector, choose Disconnect, then Connect again. You'll see the SocialGTM sign-in again.
  • If the tools don't show up in a chat, turn SocialGTM on from the tools menu for that conversation.

Setup steps follow Claude Help Center: custom connectors using remote MCP.

Other AI apps

Plans start at $9 a month. Create your agent, then connect it.