SocialGTM in Claude Cowork

Cowork uses the same connectors as Claude, so you add SocialGTM once and turn it on inside Cowork. Then Cowork can work through your reply queue as one of its tasks.

Connect it

In Claude, open Customize, then Connectors, and choose Add custom connector.
Name it SocialGTM and paste this URL:
```
https://socialgtm.app/api/mcp
```
Select Connect. Log in to SocialGTM in the window that opens, check the workspace name, and choose Allow.
In Cowork, open the + menu, choose Connectors, turn SocialGTM on for the session, and ask for your queue.

No API key. You sign in with your SocialGTM account, and the connection works in the workspace you had open when you allowed it.

What you need

Custom connectors work in Cowork on every plan; the Free plan allows one. On Team and Enterprise, an owner adds the connector for the organization first, then each person connects their own account.

What to ask

“Each morning, go through my SocialGTM queue, draft replies for the posts that fit and leave them for me to approve. Start with what came in overnight.”
“Go through my pending Reddit drafts. Reject any that read like an ad and tell me why.”

Where the connection is made

Claude reaches SocialGTM from Anthropic's cloud, not from your computer, and that works because the server is public. You manage the connector in Claude's settings, and Cowork only turns it on for a session.

Approving tool calls

Cowork asks before it calls a connector tool. Choose Allow always for the read tools (get_overview, list_drafts, get_draft, list_matches, list_mentions) if you like, and keep approve_draft and reject_draft on ask so you see each reply before it is approved. A task that runs while you're away should only be given the read tools and write_reply.

Removing it

Open Customize, Connectors and choose Remove from the menu next to SocialGTM. That ends Claude's and Cowork's access.

What it can do

It reads your queue, drafts, matches and mentions, and can write, approve or reject replies, under the same reply limits and safety holds as the SocialGTM app. On X, Reddit and LinkedIn you still post each reply yourself. See everything it can do.

If it doesn’t connect

If Cowork doesn't offer SocialGTM, check that the connector is connected under Customize, Connectors, then turn it on again from the + menu in the session.
If sign-in fails, choose Disconnect on the connector and Connect again to see the SocialGTM sign-in once more.

Setup steps follow Claude Help Center: custom connectors using remote MCP.

Other AI apps

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